Weird by design. Solving problems through strategy, technology and advertising.
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Decor NYC
Like Craigslist for Rich People
CHALLENGE:Like Craigslist for Rich People
Furniture consignment is a new business model in luxury home furnishings. How do you convince wealthy New Yorkers to buy and sell in a new way?
BRANDING:
Given this unique, high-end market, we created a logo design and branding materials that had a timeless elegance and simplicity. The company was new, but we made it feel established and reliable.
Given this unique, high-end market, we created a logo design and branding materials that had a timeless elegance and simplicity. The company was new, but we made it feel established and reliable.
SHOPPING WINDOW:
While the new storefront was under construction, we created decals that informed the community with a QR code that linked to the website for more information.
While the new storefront was under construction, we created decals that informed the community with a QR code that linked to the website for more information.
WEBSITE:
Because the business model was new, we explained everything in simple terms on the website. We also created original photography to capture the ambiance of the shopping experience.
Visit Website
Because the business model was new, we explained everything in simple terms on the website. We also created original photography to capture the ambiance of the shopping experience.
Visit Website
ONLINE SUBMISSION TOOL WITH CLIENT ACCOUNT:
To simplify the experience of consigning furniture, we built an online submission tool with a robust back-end where customers could monitor submissions, track sales and receive automatic email updates.
See Submission Tool
To simplify the experience of consigning furniture, we built an online submission tool with a robust back-end where customers could monitor submissions, track sales and receive automatic email updates.
See Submission Tool
Riverdale
After 100 Years, A School on the Cutting Edge
CHALLENGE:After 100 Years, A School on the Cutting Edge
How does a New York City private school find a new identity to reflect its innovative, new methods?
RESEARCH:
To figure out what Riverdale had become under a new administration, we conducted research with students, alumni and faculty to understand what the school meant to them.
To figure out what Riverdale had become under a new administration, we conducted research with students, alumni and faculty to understand what the school meant to them.
METHODOLOGY:
Forgoing traditional methods, we used innovative tools and techniques like mindmaps, improvisational role-playing and toy blocks to break through preconceptions and yield new insights.
Forgoing traditional methods, we used innovative tools and techniques like mindmaps, improvisational role-playing and toy blocks to break through preconceptions and yield new insights.
APPROACH:
We designed exercises to understand both where the school was currently and what stakeholders envisioned it could be in the future.
We designed exercises to understand both where the school was currently and what stakeholders envisioned it could be in the future.
RESULTS:
After analyzing the results, we found that Riverdale had a uniquely entrepreneurial environment with a focus on student character and taking action to improve one's community and the world.
After analyzing the results, we found that Riverdale had a uniquely entrepreneurial environment with a focus on student character and taking action to improve one's community and the world.
INFOGRAPHIC:
To present these results to the Riverdale board of directors, we created detailed infographics that provided a summary of the research, in-depth analysis of results and new insights.
To present these results to the Riverdale board of directors, we created detailed infographics that provided a summary of the research, in-depth analysis of results and new insights.
SUCCESS:
Since the completion of this project, Riverdale has asked us to collaborate on a variety of new, digital initiatives to bring this identity to life for their students and faculty.
Since the completion of this project, Riverdale has asked us to collaborate on a variety of new, digital initiatives to bring this identity to life for their students and faculty.
Taffin
A Bespoke Website for a Bespoke Jeweller
CHALLNEGE:A Bespoke Website for a Bespoke Jeweller
How do you create a web experience for a luxury jeweler that stays true to a reputation for artistry and fine craftsmanship?
RESEARCH:
Taffin designer James de Givenchy draws his inspiration from difference cultures, decorative art and natural forms. For this website project, we immersed ourselves in his sources of inspiration.
Taffin designer James de Givenchy draws his inspiration from difference cultures, decorative art and natural forms. For this website project, we immersed ourselves in his sources of inspiration.
As a scion of a family of artists and designers, M. de
Givenchy was acutely aware that he wanted the website to
serve as a gallery and showpiece for his one-of-a-kind
pieces.
DIGITAL:
We crafted every aspect of Taffin's new web experience to reflect the designer's unique creative process and showcase the craftsmanship of each piece of his jewelled art.
Visit Website
We crafted every aspect of Taffin's new web experience to reflect the designer's unique creative process and showcase the craftsmanship of each piece of his jewelled art.
Visit Website
SUCCESS:
While the website was truly a labor of love, we were also gratified when it was shortlisted for the Favorite Website Awards.
See Shortlist Entry
While the website was truly a labor of love, we were also gratified when it was shortlisted for the Favorite Website Awards.
See Shortlist Entry
TLP Consulting
When Clothing is Art, You Need a Curator
CHALLENGE:When Clothing is Art, You Need a Curator
How do you market a service so personalized and exclusive that most people don't even know it exists?
REBRANDING:
TLP Consulting asked us to bring their unique understanding of luxury into the digital space in a way that didn't cheapen their brand or offend their notoriously private clients.
TLP Consulting asked us to bring their unique understanding of luxury into the digital space in a way that didn't cheapen their brand or offend their notoriously private clients.
DIGITAL:
We built a multi-lingual web presence, designed to explain the consultancy's work while maintaining elegance and discretion. We created original photography that gave a flavor of the beauty and craftsmanship familiar to this exclusive clientele.
Visit Website
We built a multi-lingual web presence, designed to explain the consultancy's work while maintaining elegance and discretion. We created original photography that gave a flavor of the beauty and craftsmanship familiar to this exclusive clientele.
Visit Website
SUCCESS:
Based on our success with the website, TLP Consulting has asked us to create custom iOS Apps for each of their clients.
Based on our success with the website, TLP Consulting has asked us to create custom iOS Apps for each of their clients.
iScience
Learning a Lesson on April Fools Day
CHALLENGE:Learning a Lesson on April Fools Day
How do you convince a market to wait for a product slated to roll out one year after that of competitors?
CAMPAIGN:
Knowing that teachers are hungry for great, engaging science content, we created online videos for April Fools Day that combined real, scientific facts with clever tricks. Could students spot the difference?
Knowing that teachers are hungry for great, engaging science content, we created online videos for April Fools Day that combined real, scientific facts with clever tricks. Could students spot the difference?
platts
Commodities Industry Leader Rebrands for their Next 100 Years
CHALLENGE:Commodities Industry Leader Rebrands for their Next 100 Years
How do you take a company that is 100 years old and put it on the cutting edge of technology and customer focus?
RESEARCH:
Understanding that salespeople have the greatest amount of daily contact with customers, we set up interviews with Platts sales professionals from every major market around the world to gain insight and understanding.
Understanding that salespeople have the greatest amount of daily contact with customers, we set up interviews with Platts sales professionals from every major market around the world to gain insight and understanding.
BRANDING:
Traders and others in the commodity industry speak their own language. Platts pricing and news was fundamental to that language, so we rebranded it as “the common language of the market.”
Traders and others in the commodity industry speak their own language. Platts pricing and news was fundamental to that language, so we rebranded it as “the common language of the market.”
PRINT:
Combining their traditional and new brand elements, we redesigned all Platts communication pieces to reflect the new “common language” positioning.
Combining their traditional and new brand elements, we redesigned all Platts communication pieces to reflect the new “common language” positioning.
DIGITAL:
Platts' salespeople requested more digital tools, so we developed online brochures and easy-to-use email and website templates to help them talk to their customers.
Platts' salespeople requested more digital tools, so we developed online brochures and easy-to-use email and website templates to help them talk to their customers.
CAMPAIGN:
Following our rebranding effort, Platts approached us to create a new, global, brand campaign with a focus on the fast-growing BRIC markets.
Following our rebranding effort, Platts approached us to create a new, global, brand campaign with a focus on the fast-growing BRIC markets.
SUCCESS:
Platts is executing our updated design in every major market around the world, and our new tools for the sales department are winning rave reviews.
Platts is executing our updated design in every major market around the world, and our new tools for the sales department are winning rave reviews.
Petal
Moving Upmarket, From Arrangements to Event Design
CHALLENGE:Moving Upmarket, From Arrangements to Event Design
How do you scale a start-up to the next level of professionalism?
RESEARCH:
To understand the intensely competitive nature of floral and event design in NYC, we shadowed the employees of Petal Design Studio to get a feel for their challenges.
To understand the intensely competitive nature of floral and event design in NYC, we shadowed the employees of Petal Design Studio to get a feel for their challenges.
REBRANDING:
We started by redesigning the logo to emphasize the elegant, high-end work the studio was doing for weddings and corporate events while maintaining an approachable and whimsical feel.
We started by redesigning the logo to emphasize the elegant, high-end work the studio was doing for weddings and corporate events while maintaining an approachable and whimsical feel.
STATIONARY:
The notecards, sent with every arrangement, were a unique opportunity to promote the brand and gain new customers.
The notecards, sent with every arrangement, were a unique opportunity to promote the brand and gain new customers.
EMAIL CONFIRMATION:
We created an email system so that the sender of an arrangement would know when their gift had been delivered and exactly what it looked like.
We created an email system so that the sender of an arrangement would know when their gift had been delivered and exactly what it looked like.
WEBSITE:
Corporate event planners and brides want to be inspired by images of past events. We designed the website to feature multiple events so users could scroll through image galleries.
Visit Website
Corporate event planners and brides want to be inspired by images of past events. We designed the website to feature multiple events so users could scroll through image galleries.
Visit Website
MOBILE SITE:
As with all of our clients, we created a mobile website, optimized for iOS devices and other handhelds.
As with all of our clients, we created a mobile website, optimized for iOS devices and other handhelds.
WALLPAPER:
With a limited budget, everything becomes a place to promote the brand. We created wallpaper so that all the screens in the studio showed the new branding.
With a limited budget, everything becomes a place to promote the brand. We created wallpaper so that all the screens in the studio showed the new branding.
T-SHIRTS:
Set-up and break-down happen at every event. We created company t-shirts to present a professional image and reinforce the brand.
Set-up and break-down happen at every event. We created company t-shirts to present a professional image and reinforce the brand.
SUCCESS:
Petal has grown from a small studio to a large company serving as the preferred florist for many of New York City’s landmark event spaces.
Petal has grown from a small studio to a large company serving as the preferred florist for many of New York City’s landmark event spaces.
Chadwick Bell
Building a Brand around the Perfect Customer
CHALLENGE:Building a Brand around the Perfect Customer
How do you make a brand strong, consistent before it even exists?
RESEARCH:
We dove, head first, into Chadwick Bell's world of designing and building a collection, and we figured out that his inspiration came from a certain woman. that woman was his brand.
We dove, head first, into Chadwick Bell's world of designing and building a collection, and we figured out that his inspiration came from a certain woman. that woman was his brand.
BRANDING:
It was time to bring this brand to life, so we created a series of videos about the perfect Chadwick Bell customer – elegant, worldly, intellectually engaged and completely comfortable in her own skin.
It was time to bring this brand to life, so we created a series of videos about the perfect Chadwick Bell customer – elegant, worldly, intellectually engaged and completely comfortable in her own skin.
PRINT CATALOG / FASHION SHOW:
With this new brand identity as a jump-off, Chadwick Bell and his team created gorgeous images and a breathtaking fashion show designed to appeal to this unique customer persona.
With this new brand identity as a jump-off, Chadwick Bell and his team created gorgeous images and a breathtaking fashion show designed to appeal to this unique customer persona.
SUCCESS:
Fashion is always changing, but Chadwick Bell continues to design and build his label for that one, amazing woman that inspires him to create something beautiful.
Fashion is always changing, but Chadwick Bell continues to design and build his label for that one, amazing woman that inspires him to create something beautiful.
Rick's Picks
Celebrating a Man and his Pickles
CHALLENGE:Celebrating a Man and his Pickles
How do you market a great product with a media budget of zero?
RESEARCH:
To learn about our client's business, we needed to understand pickling. So we pickled. Our pickles were pretty good, but not quite as good as Rick's.
To learn about our client's business, we needed to understand pickling. So we pickled. Our pickles were pretty good, but not quite as good as Rick's.
VIDEO PRODUCTION:
We didn't have money for media or production, but that didn't stop us. Leveraging popular culture trends, we produced videos to generate interest in the pickling process. Our most viral sucess? Pickling Justin Bieber's hair.
We didn't have money for media or production, but that didn't stop us. Leveraging popular culture trends, we produced videos to generate interest in the pickling process. Our most viral sucess? Pickling Justin Bieber's hair.
GOING VIRAL:
Following our success producing videos inspired by popular culture, we decided to start developing a Twitter meme – #sympathypickles. We send pickle care packages out to figures in popular culture who are having a hard week.
Following our success producing videos inspired by popular culture, we decided to start developing a Twitter meme – #sympathypickles. We send pickle care packages out to figures in popular culture who are having a hard week.
SUCCESS:
Someday, you'll send sympathy pickles to friends and family to cheer them up. Trust us; it's going to happen.
Someday, you'll send sympathy pickles to friends and family to cheer them up. Trust us; it's going to happen.
